the success of Levi's

　　LEVI'S success of the Kingdom, to be started by the LEVI'S 501, 501 LEVI STRAUSS birth is in 1873 when another group of JACOB DAVIS and production of buttoning their jeans on the word "hit the nail" registered patent. 501 was a very fit after shrinking effect, very popular at that time the workers welcome. LEVI'S jeans and it was felt early years contribute to the building is a new product of the American dream. Thirties jeans overalls all play roles, but then there is a tendency to tend to casual, but still practical design based. Sixties, LEVI'S kingdom significantly expand their business in Europe, and then they swept across the European, along with skyrocketing sales and reputation.
From: http://jeansformen.insanejournal.com/